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Last updated: March 1, 2026
SEO RITE Inc. ("SEO RITE," "we," "us," or "our") is committed to compliance with the European Union General Data Protection Regulation (EU 2016/679) ("GDPR") and the United Kingdom General Data Protection Regulation ("UK GDPR"). We recognize the importance of data protection and privacy as fundamental rights and have designed our platform, processes, and organizational measures to meet and exceed the requirements set forth by these regulations.
This page describes how SEO RITE processes personal data in compliance with the GDPR, the rights available to data subjects, and how those rights may be exercised. This document supplements our Privacy Policy and should be read in conjunction with it.
Under Article 6 of the GDPR, we process personal data only when we have a valid legal basis to do so. The specific legal bases upon which we rely include:
Performance of a contract (Article 6(1)(b)). We process personal data as necessary to fulfill our contractual obligations to you. This includes account creation and management, provision of SEO auditing and crawling services, keyword tracking, content analysis, report generation, and any other functionality provided under your subscription agreement with SEO RITE.
Legitimate interests (Article 6(1)(f)). We process personal data where necessary for the purposes of our legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms. Our legitimate interests include maintaining platform security and integrity, detecting and preventing fraud and abuse, improving our Services through aggregate analytics, providing customer support, and communicating important service updates.
Consent (Article 6(1)(a)). Where required, we obtain your explicit consent before processing personal data. This applies to marketing communications, optional analytics cookies, and any data processing activities that fall outside the scope of contractual necessity or legitimate interests. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Legal obligation (Article 6(1)(c)). We process personal data when required to comply with applicable laws, regulations, court orders, or other binding legal obligations, including tax, accounting, and anti-money-laundering requirements.
Under the GDPR, individuals located in the European Economic Area (EEA) and the United Kingdom have the following rights with respect to their personal data:
You may exercise any of the rights described above by contacting our Data Protection Officer at dpo@seorite.com. To protect your privacy, we may require you to verify your identity before fulfilling your request. We will respond to all verified requests within 30 days, as required by the GDPR. If your request is particularly complex or if we receive a high volume of requests, we may extend this period by an additional 60 days, in which case we will notify you within the initial 30-day period.
Exercising your data protection rights is free of charge. However, where requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may charge a reasonable fee or refuse to act on the request, in accordance with Article 12(5) of the GDPR.
SEO RITE has appointed a Data Protection Officer (DPO) to oversee our data protection strategy and ensure compliance with applicable data protection laws. Our DPO can be contacted at:
Data Protection Officer
SEO RITE Inc.
Email: dpo@seorite.com
Our DPO is responsible for monitoring internal compliance, advising on data protection impact assessments, cooperating with supervisory authorities, and serving as a point of contact for data subjects regarding all issues related to the processing of their personal data and the exercise of their rights.
SEO RITE operates globally, and your personal data may be transferred to and processed in countries outside the EEA and the United Kingdom, including the United States. When we transfer personal data outside the EEA or UK, we ensure that appropriate safeguards are in place to protect your data in compliance with the GDPR.
Standard Contractual Clauses (SCCs). For transfers of personal data to countries that have not received an adequacy decision from the European Commission, we rely on Standard Contractual Clauses approved by the European Commission (Commission Implementing Decision (EU) 2021/914) as our primary transfer mechanism. These clauses impose contractual obligations on the data importer to protect personal data to a standard consistent with the GDPR.
Supplementary measures. Where required, we implement additional technical and organizational measures to supplement the Standard Contractual Clauses, including encryption of data in transit and at rest, pseudonymization, and access controls to ensure that transferred data remains protected.
Where SEO RITE processes personal data on behalf of our customers (acting as a data processor), we enter into Data Processing Agreements (DPAs) that comply with Article 28 of the GDPR. Our standard DPA is available at seorite.com/dpa and is incorporated by reference into our Terms of Service for all customers who require it.
Enterprise customers may request a custom DPA or negotiate specific data processing terms by contacting our legal team at legal@seorite.com.
SEO RITE engages a limited number of third-party sub-processors to assist in providing our Services. Each sub-processor is bound by contractual obligations that are consistent with the requirements of the GDPR, including obligations relating to data security, confidentiality, and the limited scope of processing.
Our current sub-processors include:
We will notify customers of any changes to our sub-processor list at least 30 days prior to the engagement of a new sub-processor, providing customers with the opportunity to object. Notifications are delivered via email to the organization's billing contact and are also posted on our website.
In the event of a personal data breach, SEO RITE will comply with the breach notification obligations set forth in Articles 33 and 34 of the GDPR.
Notification to supervisory authorities. Where a personal data breach is likely to result in a risk to the rights and freedoms of individuals, we will notify the relevant supervisory authority without undue delay and, where feasible, within 72 hours of becoming aware of the breach. If notification is not made within 72 hours, we will provide a reasoned justification for the delay.
Notification to affected individuals. Where a personal data breach is likely to result in a high risk to the rights and freedoms of individuals, we will notify affected data subjects without undue delay. The notification will describe the nature of the breach, the likely consequences, the measures taken or proposed to address the breach, and the contact details of our Data Protection Officer.
Notification to customers. Where SEO RITE is acting as a data processor and becomes aware of a breach involving customer data, we will notify the affected customer without undue delay, enabling them to fulfill their own notification obligations as the data controller.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When personal data is no longer necessary, we will securely delete or anonymize it. Specific retention periods are outlined in our Privacy Policy.
Upon account termination, customers may request the export of their data. Following the expiration of any applicable retention period (typically 30 days after account closure), all personal data associated with the account will be permanently deleted from our active systems. Backup copies may be retained for a limited additional period in accordance with our backup retention schedule, after which they are also permanently deleted.
Enterprise customers may negotiate custom retention and deletion schedules as part of their service agreement.
If you are located in the EEA or the United Kingdom and believe that our processing of your personal data infringes the GDPR, you have the right to lodge a complaint with the supervisory authority in the EU member state of your habitual residence, place of work, or place of the alleged infringement. A list of EU data protection authorities and their contact details is available at edpb.europa.eu.
We encourage you to contact our Data Protection Officer at dpo@seorite.com before lodging a complaint with a supervisory authority, as we are committed to resolving any data protection concerns directly and promptly.